hugo menswear

For HUGO menswear, I developed a versatile suite of graphic concepts blending technical utility with modern streetwear aesthetics. Exploring themes ranging from aerospace schematics to intricate topographical map patterns, I designed multiple placement graphics, tape inspired typography variations, and all over print colorways. To effectively communicate these concepts and bridge the gap between 2D artwork and the final product, I utilised 3D garment rendering to build out comprehensive visual capsules. By simulating these graphics across various silhouettes, including tees and crewneck sweatshirts in diverse seasonal color palettes, I provided the team with highly accurate visualizations that perfectly aligned with the bold, contemporary brand identity of HUGO.