MARKETING & mEDIA

To support New Yorker’s fast-paced marketing calendar, I helped develop high-impact digital content designed to engage a youth-driven, Gen Z audience across multiple touchpoints. My contributions spanned 3D motion design, web layout, and campaign branding. Key projects included producing viral-style CGI 'Faux Out-Of-Home' (FOOH) billboard animations for Instagram, creating 3D promotional assets like the iced 'SALE' typography and Easter taxi renders, and designing immersive digital hubs such as the 'Dive In' SS25 landing page featuring custom liquid text animations. Additionally, I assisted in bridging the gap between digital and physical retail by designing typography-led concepts for Valentine's Day and large-scale, high-energy store barricades for Grand Openings. By blending 3D rendering, video editing, and graphic design, I collaborated closely with the marketing team to drive online engagement, seamless product discovery, and physical foot traffic.