STRABAG SOMMERFEST

For the 2025 Strabag Sommerfest, I developed the complete visual identity for the company's 'Medieval Fayre' themed corporate event. The primary challenge was balancing a highly immersive, historical theme while maintaining strict adherence to Strabag’s established corporate identity guidelines. To bridge this gap, I designed a core event logo utilizing a castle motif, subtly championing the company's core expertise in construction. From there, I translated the branding across a wide array of physical touchpoints to bring the event to life. Deliverables ranged from intricate, scroll-style invitations featuring custom wax seals to large-scale printed textile flags and shields highlighting regional city monuments (Halle, Hannover, Magdeburg, and Braunschweig). By designing everything from custom event drinkware to interactive coloring shields for children, I helped deliver a cohesive, memorable environment that successfully merged corporate heritage with engaging thematic storytelling.